White Paper: The ABC's of the Counterfeit Baby Market
Counterfeits comprise 7% of the world’s global economy and sadly, baby products aren’t immune to this growing problem. Everything from formula and diapers to carriers, toys, and monitors are knocked-off with the possibility of grave consequences.
The paramount importance of product safety and the trust that consumers place in manufacturers of baby products, means brand owners have a lot to lose should a counterfeit product make its way through the supply chain and into the home.
This white paper details the scope of the problem, reviews recent cases, and provides suggested steps that brands can take to defend themselves from counterfeits.
Download your free copy today.